ASSIGNMENT ASÉ & AAL ASSOCIATED CO.
BEHAVIORAL POSITIONING / COMPANY
BEHAVIORAL POSITIONING

What happens
is one thing.
What it becomes
is another.

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Behavior can be observed. Interpretations can be challenged. Positions can be examined against the evidence that produced them.

SEE THE DISTINCTION ↓
THE COMPANY’S LENS
BEHAVIOR / INTERPRETATION / POSITION / REPETITION

One action may be noticed.

That action may be interpreted.

That interpretation may shape position.

Repetition gives the position weight.

Assignment Asé & Aal Associated Co. operates in Behavioral Positioning. It studies the relationship between human behavior, the meaning assigned to it, actual conditions and the positions that emerge over time.

Its applied system is the Asé Behavioral Positioning System™ (ABPS™). Potential to Proof™ connects what you can do with what your actions make real.

LOOK AT THE DIFFERENCE
AN EXAMPLE

“She declined.”
What do you know?

OCCURRENCEShe declined an invitation.

That is one observed decision.

INTERPRETATION“She’s intimidated.”

That is a possible story about the decision, not an established fact.

BETTER QUESTIONWhat evidence supports the story?

Was it the timing, resources, desire, access, information, or something else? We cannot determine motive from a bare refusal.

One action does not tell you the whole story.
A COMPANY WITH MORE THAN ONE APPLICATION
WAYS TO EXPLORE THE WORK
01 / PRIVATE WORK

Private, individualized work

From Desiring to Doing™ is thirty days of private work with Aaliyah on one thing you want to make real.

Explore the private experience
02 / INTELLECTUAL WORK

Research & cultural interpretation

Explore essays, cultural arguments, poetry and original research.

Explore original work
03 / PROFESSIONAL INQUIRY

Institutions & collaborations

Contact the company about speaking, research or a specific collaboration.

Open a company inquiry
THE DISCIPLINE

Expression is not decoration.
Expression is evidence.

THE THINKING BEHIND THE WORK

What is
The Asé Doctrine™?

The Asé Doctrine is Aaliyah S. Ghani Asé’s body of principles about human expression, choice, participation and what those choices make real.

It asks what has a place in your life, what you are free to express, and what your actions allow to exist. The inquiry reaches across art, culture, philosophy and the way people live.

EXPRESSION

What do you carry?

Your ideas, abilities, interests and desires deserve to be examined on their own terms. They do not all have to become a business.

PARTICIPATION

What place does it have?

What you value needs some place in your actual life. Time, resources, access and other people affect what is possible.

EVIDENCE

What has become real?

Look at what happened. Separate the event from the story about it. Let new evidence earn a change in your next move.

How does Behavioral Positioning fit?

Behavioral Positioning examines what people do, how that behavior is read, and the positions that form over time. The Asé Behavioral Positioning System™ (ABPS™) is Aaliyah’s applied method within this wider body of work.

Explore Aaliyah’s essays, poetry and videos